Owing to a referral from an existing client, I was tasked with establishing a new brand and stationery design for a Rockhampton-based Aboriginal and Torres Strait Islander psychology and support service, Wakai Waian Healing.
Moving away from obvious design cues, the coconut shoot representing a new start, new life and renewal was used for the logo. The pair of loggerhead turtles were elements from the start representing support, strength and family.
A sparse design with island colours was selected as an alternative to traditionally darker earthy colours such as ochres and reds.
Wakai Waian's mission: "Acknowledging the unique lived experiences, cultures, customs and traditions of Australia’s people."