Following a referral from an existing client I was approached by Lyneece from LJ's Support Service to create some business cards and a single-page website for her one-person startup. With some discussion, it was decided that there was a great deal more that could be achieved within the client's budget, while at the same time testing the project as a possible package for similar small business startups.
The project grew to include a logo and branding, a brochure, business cards and a photographic session to capture supporting imagery. To complete the initial package, a basic Wordpress-based website was created with information and support materials and links to other resources for LJ's existing clients.
From the client's perspective, Lyneece had to transition from being an employee of a large in-home support corporation to going out on her own. It had the potential of being a self-promotion minefield but I was able to provide advice to develop a plan and allow Lyneece to hit the ground running with not only the basic materials but also a brand to be proud of.